If You're Thinking "I've Got This Now, I Don't Need Coaching Anymore"...
That's Exactly What Every Dad Says Before The Old Habits Creep Back In
Launchpad: Next Level protects the progress you've already paid for. Try it risk-free.
If it's not worth it, you don't pay. No questions asked.
Backed by my 4 week, money back guarantee
HERE'S A FEW OF THE...
LAUNCHPAD GRADUATES
Still PROGRESSING, still BUILDING on their FOUNDATION
Ryan Holden
Operations Manager & Dad of Two
"Carrying on was the best decision I made"
"I was convinced I could get on with it on my own. I'd learned the system that worked for me, I knew what to do. Why would I need to invest again?"
That's what I had in my head when I finished The Launchpad. I nearly didn't join Next Level because I genuinely though I had it sorted. But something in the back of my mind kept nagging, I've thought that before, and every single time I've ended up back at square one within a couple of months. So I made the decision and stayed. Six months into Next Level and I'm in the best shape of my life. Not just maintaining, still pushing forward. Turns out knowing what to do and having someone keep you on your toes are two very different things.
Chris Partington
Electrician & Dad of Three
"I didn't want to risk losing what I'd built"
"I'd already spent £297 on The Launchpad. I couldn't justify spending more money on coaching every month."
That was the conversation I had with myself and with the missus when Next Level came up. When I sat down and thought about it properly. I've spent more than that on gym memberships I never used, supplements that did next to nothing, and programmes I’ve given up on after two weeks. The Launchpad actually worked for me. Next Level meant I didn't have hope the results stuck on their own. Rick's still all over me when i need it, my workouts keep evolving, and I'm still moving forward every month. 100% worth the investment lads.
Dan Whittaker
Self-Employed Plumber & Dad of Two
"The accountability is worth every penny lads"
"I wasn't sure whether it was Rick's coaching that got me results, or whether I'd just finally got my head together. I was thinking that I didn't need the accountability anymore."
But being honest, every time I've tried to go get on with in on my own in the past, I've lasted about 6 weeks before the excuses start showing up. I could probably write my own workouts now. But that's not why I stayed. It's the weekly check-ins, the phone calls, knowing Rick's watching the data in the app and adjusting things before I even realise something needs changing. I didn't want to lose that. It's the reason The Launchpad worked in the first place. I wasn't ready to find out the hard way whether I could do it without it.
James Thornley
Teacher & Dad of Three
"I'm in better shape now than when I finished The Launchpad"
"I looked at The Collective and thought that I can just drop down to that. Same community, and for next to nothing that i’d keep my toe in. Why pay for Next Level?"
I nearly went down that road. But when I compared what I'd actually be getting, it wasn't the same thing. After getting in the phone with Rick I understood that The Collective is great for what it is, but it's pre-built workouts and group Q&As. Next Level is my bespoke programming, 1-on-1 calls with Rick every 2 weeks and weekly check-ins that track down to the rep, how I'm doing. I wanted the same level of coaching that got me my results. three months in and I'm stronger, leaner, and more consistent than I've ever been. The workouts keep me interested and I keep hitting PB's. I genuinely didn't think I had this much left in me.
You've Just Read 4 Stories From Dads Who Were Exactly Where You Are Right Now...
The Only Difference Between Them
And You? They Didn't Stop.
Same bespoke coaching you had in The Launchpad. Same guarantee. Same direct access to me.
The only thing that changes is you keep progressing.
I NEED to make sure this sinks in with you mate...
You've Just Done Something Most Dads Never Do.
You finished your first block. You showed up for 8 weeks. You followed through with what you said you were going to do.
You've dropped the weight. You're stronger. You've got more energy. The lads at work have noticed. Your partner's noticed. Your kids have noticed.
And for the first time in a long time, you actually feel like yourself again.
So now what?
Let's Have It Right Mate. You're At A Bit Of A Crossroads.
You've got two voices in your head at the minute. I know because every Launchpad graduate has them.
The first one says: "I've got this. I know what to do now. I can crack on by myself."
And you might be right mate. Some dads can. If that's you, brilliant. I love it. Go prove it. I mean that. The door's always open with me if you change your mind.
But the second voice? The quieter one? That one's saying something different.
"What if I slide back without the structure?"
"I've always been good at starting. It's the keeping going bit that gets me."
"The accountability was a big part of why this worked."
Here's what I've seen, mate, and I'm not saying this to scare you, I'm saying it because I've watched it happen.
The dads who leave with the best intentions and the most confidence? A good number of them are back in my DMs 8-12 weeks later, frustrated, having lost some of what they built. Not because they're weak. Not because the Launchpad didn't work.
Because new habits are fragile. And the moment the structure disappears, old patterns have a way of creeping back in unnoticed.
This Is Why I Built...
LAUNCHPAD: NEXT LEVEL
Only available to dads who've completed The Fit Dad Launchpad.
This isn't a repeat of The Launchpad. And it's definitely not a generic subscription. It's the continuation of everything you've already started, same bespoke coaching, same level of support, still me in your corner, but now we're building on the foundation, not laying it.
You've Tried Going It Alone Before. Be Honest About How That Went.
This isn't about the Launchpad. This is about every other time in your life you built momentum and then lost it.
The gym membership you stopped using. The diet you stuck to for 6 weeks then binned. The running you did for a month before it just... faded.
The pattern is always the same: structure creates results, structure disappears, results follow.
Launchpad: Next Level exists because I got tired of watching good, hard working dads lose their progress for one simple reason. They removed the scaffolding before the house was built.
Your habits are the same. 8 weeks built them. But they're not cemented yet.
Next Level keeps the structure in place while your new identity solidifies, so that when you do eventually go solo, you go from a position of strength, not hope.
Here's Exactly What You Get Inside Launchpad: Next Level
Bespoke, Progressive Workout Programming
Your training doesn't reset. It evolves. Continuation from your REFINE phase, delivered through Everfit, adjusted as your goals shift and your fitness builds. This is YOUR programme, not a template.
Picks up exactly where your REFINE PHASE left off
Progressive overload built in, you keep getting stronger, not just maintaining
Adjusted weekly based on your feedback, goals, and coaching calls
Delivered through Everfit so everything's tracked and logged in one place
Weekly Momentum Check
Every week, a short questionnaire covering your energy, stress, recovery, progress, barriers and wins. This gives me real-time data to make smart coaching decisions — not guesswork.
Takes less than 5 minutes to complete each week
Tracks energy, stress, sleep, recovery, barriers and wins
Gives me the data to adjust your coaching before obstacles become setbacks
Builds a picture of your progress over time, not just what the scales say
Fortnightly 1-on-1 Coaching Call
Every two weeks, you and me on Zoom or phone. We review your Momentum Check, talk through what's working, what needs adjusting, and what's next. Your dedicated accountability touchpoint.
30-minute focused call, no waffle, just what matters
Review your Momentum Check data and progress together
Adjust your programming and priorities in real time
Your built-in accountability, harder to drift when someone's watching
Unlimited Workout Tweaks & Adjustments
Life changes. Your programme changes with it. As many adjustments as you need, every week, based on your feedback and coaching calls. No waiting. No rigid plans.
Holiday coming up? I'll adjust your programme around it
Injury or niggle? We pivot immediately, no waiting until your next call
Schedule changed? Your training shifts with it the same week
No limit on tweaks, your programme is always current, never stale
WhatsApp Access to Rick
Same direct line you had in The Launchpad. 6am-5:30pm GMT, response within 15 minutes. Outside hours, by 7am next working day. You're not on your own between calls.
Direct message me anytime, same access you had in The Launchpad
Response within 15 minutes during coaching hours (6am-5:30pm GMT)
Outside hours, you'll hear back by 7am the next working day
Quick questions, form checks, or just need a nudge, I'm there
Access to Everything You Already Have
The Stronghold. Your Launchpad Members Portal. The Private Members Area. All still yours. Lifetime.
Full Stronghold community access, stay connected with the lads
Launchpad Members Portal with all your course content and modules
Private Members Area resources, guides, and tools
Nothing gets taken away, you keep everything you've already earned
PLUS...NEW Next Level Members Area in The Stronghold
Want To Take Your Nutrition To The Next Level Too?
Optional Add-On: Bespoke Nutrition Coaching & Tracking
If you want personalised nutrition programming built around your goals, your lifestyle, and your preferences, not a rigid meal plan you'll bin after a week,
you can add this to your Next Level membership.
Delivered and tracked through the Everfit app so everything sits in one place alongside your training. Adjusted as you progress.
"Can't I Just Join The Collective Instead?"
Good question. And The Collective is a brilliant option at £11.97/month.
No one's knocking it.
You’ll amaze yourself with the tools and strategies you'll learn when you get stuck in.
But let's have it right, Launchpad: Next Level and The Collective, they're built for different dads at different stages.
The Collective gives you pre-built weekly workouts, a monthly group Q&A, and community access. It's great for dads who just want a workout and ongoing group support at a lower price.
Next Level gives you bespoke programming that evolves with you, 1-on-1 calls with me every 2 weeks, weekly structured check-ins, unlimited programme tweaks, and direct WhatsApp access to me mate.
The Collective is community support. Next Level is the same level of personalised coaching you had inside The Launchpad.
If you're confident you can maintain your own programming and don't need 1-on-1 coaching...
The Collective is a solid shout.
But if you want me in your corner with a plan that keeps evolving specifically for you: That's Next Level.
So Let Me Ask You This Mate...
What's Protecting Your Progress Worth?
You've already invested £297 and 8 weeks of hard graft into The Launchpad. You've got results that your mates, your partner, and your kids can see.
The question isn't "can I afford Next Level?" The question is "can I afford to risk losing what I've built?"
TODAY'S INVESTMENT
You've got 2 options
montlhy PLAN
£127/m
Flexibility.
Cancel anytime.
No contract.
No contracts - cancel anytime
6 month PLAN
£647
Commit to the long game.
Save £115 instantly.
Best value option.
Backed by my guarantee
TRY IT RISK FREE
I Want To Make This A Complete No Brainer For You.
Here’s My No-Nonsense and No Questions Asked“Just Take A Look” Risk Free Guarantee!
100% Money Back Guarantee
You're fully protected by my 100% Satisfaction-Guarantee.
If you join Next Level and within the first 4 weeks you don't feel like it's worth every penny, tell me and I'll refund you in full. No questions asked. No awkwardness.
I can offer this because I know what happens when good dads keep the structure in place. They keep progressing. It's that simple.
But if for whatever reason it's not right for you, you won't have lost a thing. That's the whole point of this guarantee, to remove the only reason you'd hesitate.
That’s how confident I am Launchpad: Next Level is the perfect solution for you.
I’ll say that again.
If you’re not completely thrilled with your results and how great you feel, then I’ll send you back your investment inside Launchpad: Next Level absolutely FREE. No questions asked.
Which Option Is Best For You?
You are fully protected by my 100% Satisfaction-Guarantee.
montlhy PLAN
£127/m
Flexibility.
Cancel anytime.
No contract.
No contracts - cancel anytime
6 month PLAN
£647
Commit to the long game.
Save £115 instantly.
Best value option.
Backed by my guarantee
The Guarantee Removes The Risk. But There's One Thing I Can't Guarantee...
That Your Momentum Will Still Be There If You Wait.
Every Launchpad graduate hits this crossroads. The ones who act now don't lose a step. The ones who wait? They're the ones starting again 12 weeks later.
Here's what I know about momentum
It doesn't coast. It doesn't wait for you to decide. It either grows or it fades.
Right now, you're at the peak of yours. You've just finished The Launchpad. You're the strongest, fittest, and most confident you've been in years.
Every week that passes without structure is a week where old habits get a little louder.
I'm not saying this to pressure you mate. I'm saying it because I've seen the pattern too many times. The dads who join Next Level straight after Launchpad? They don't miss a step. The dads who say "I'll come back if I need to"? By the time they realise they need to, they've already lost 4-6 weeks of progress.
Prevention is easier than recovery. You know this.
BUT...Next Level Isn't For Everyone. And That's The Point.
Some Dads Are Ready To Fly Solo. Some Know They're Not. Both Are Fine.
The only wrong move is kidding yourself about which one you are. Have a read and decide.
NEXT LEVEL IS NOT FOR YOU IF:
You're genuinely confident you can maintain your own programming and accountability without coaching
You're looking for something cheaper. The Collective at £11.97/month is the better fit
You're not willing to keep showing up and doing the work
You think you've "finished" and there's nothing left to build
You've gone solo before after getting results and it worked, you kept the habits without the structure
NEXT LEVEL IS FOR YOU IF:
You know the structure and accountability were a massive part of why The Launchpad worked
You want your programming to keep evolving, not just repeat the same workouts
You've got more to build and you want me in your corner
You've been here before, got results, lost the structure, slid back and you don't want that to happen again
You want to cement these habits for good so that when you do go solo, you're bulletproof
STILL NOT SURE?
Got Questions?
Need to know more send me a msg on WhatApp, you've got my number.
Is this just a repeat of The Launchpad?
A: No. There's no re-onboarding, no starting from scratch. Next Level picks up where your REFINE programme left off and keeps building. Your programming evolves, your coaching continues, and we push forward — not backwards.
Can I cancel anytime?
A: If you're on the monthly option, yes. No contract, no minimum commitment. If you want to stop, just tell me. No guilt, no hassle, door's always open to come back. With the 6 month plan, if you're at anytime not happy, for whatever reason, I'll send you what investment is left. You will only pay for the months we have worked together.
What if I'm not sure I need it?
A: That's exactly who this is built for, mate. The dads who aren't sure whether they can maintain it alone. Try it for a month with the money-back guarantee. If you realise you've got it covered, crack on solo. No hard feelings..
How is this different from The Collective?
A: The Collective gives you pre-built weekly workouts and monthly group Q&As for £11.97/month. Next Level gives you bespoke programming, fortnightly 1-on-1 calls, weekly momentum checks, unlimited tweaks, and direct WhatsApp access to me. It's the same level of personalised coaching you had in The Launchpad.
What about the nutrition add-on?
A: Completely optional. If you want bespoke nutrition coaching delivered and tracked through Everfit alongside your training, it's £77/month or £390 for the 6-month block. If you're happy managing your own nutrition, you don't need it. But we'll cover that more once you've decided whether the monthly or 6 month program option is best for you.
I know how to get fit how would this help?
A: Good question. Your bespoke workout routine is designed as a flexible framework to help you learn new, efficient and effective ways to train around your hectic schedule so that you can achieve sustainable, lasting results. And if you already know to get fit, way are you not in the shape you want to be?
What's the 6-month block?
Same programme, better price. £647 for 6 months (saves £115 vs monthly). It works out to £107.83/month. For dads who know they're in this for the long game.
You Did The Hard Bit Mate
You showed up for 8 weeks and proved to yourself that you could do this.
The question now is simple, do you want to keep building, or roll the dice and hope it sticks on its own?
If you want me in your corner while you cement these habits for good, this is how we do it.
Show up, work hard, and go get what you want.
Yours in health
Coach Rick
Fit Dad Academy
FDL Graduate 🎓
P.S. Remember, the risk is entirely on me. Try Next Level for a full month and if you're not completely satisfied, I'll refund you in full. No questions asked. You've already proved you can do the work, this just keeps the structure in place while it cements.
P.P.S. The best time to protect your progress is right now, while the momentum is still fresh. The door's always open, but momentum doesn't wait.
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